According to Balawant Joshi, Founder and Managing Director of Idam Infrastructure Advisory, Idam Infra envisions ‘Carbon minimal world’ and explains that the entire philosophy of the firm is embodied in its name and logo. The word 'Idam' in Sanskrit means 'This' and is used as a pronoun to refer to earth and/or time as 'This Earth' or 'This Time‘. We interpret it as ‘This Earth at This Time’. Our logo has Earth at the center, surrounded by five small circles representing five basic elements or panchmahabhutas according to Hindu Philosophy, i.e., air, fire, water, earth and space. The fins represent continuous churning around the earth and the need to keep this earth sustainable. We believe this represents our corporate ethos.